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 DVR
User Survey:
Consumers Want More Control of
Recorded Programs
Our April 2006 survey of some of the
newest members of our Explorer® eClub provided valuable
insight into “The Connnected Life” of cable customers
and revealed the role our new MCP-100™ DVR set-top with
DVD recorder/player can play in helping you give
consumers what they want.
Over 75% of the nearly
3,000 respondents said they had an Explorer DVR in their
homes. In addition, they are living the connected life
with these other devices at home:
69% said they would be very
interested in transferring programs currently on their
DVR hard drive to permanent storage on a DVD.
Nearly 76% of the
respondents indicated they would be interested in
purchasing videos via the cable system from a
movie/cable program library for download onto DVDs to
create a personal video library.
What
they said about….
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Scientific
Atlanta’s DVR Set-Top with Built-in DVD
Recorder/Player With the MCP-100™,
cable operators can launch the next wave of DVR
set-top service. This new DVR set-top allows
consumers to record and play their own DVDs, as
well as watch commercially available DVDs.
Programs stored on the hard drive of this
advanced, dual-tuner HD-DVR can be transferred
to DVDs for viewing at home or on the go to
create personal video libraries.
Learn more about the MCP-100 and how it can help
you offer a whole new level of service,
differentiate you from the competition and
expand your brand beyond the home TV.
more
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Direct To
Disc
Scientific Atlanta is taking its DVR with DVD
product a step further with Direct To Disc. A
concept demonstration at the recent The National
Show showed how cable operators could one day
enable subscribers to purchase content (videos,
soundtracks, games, etc.) through an on-demand
portal and record the content to disc through
the DVR’s built-in DVD recorder for later
playback. Cable operators will satisfy the “on
demand” and “mobility” desires of their
customers, and content owners will enjoy a new,
secure distribution channel for popular and
niche content.
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Transferring content to DVDs
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“Would love to be able
to make DVDs from my DVR!”
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“This type of user
friendly, a la carte, storage option is key to
keeping digitally savvy customers like myself
happy.”
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“It would greatly
simplify my life if I could easily store/copy movies
and programs. In a family of 5, we can't always save
everyone's program and still record stuff like the
Olympics.”
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“I would love a way to
get shows onto DVD from the DVR.”
Portability is a key
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“I would love to pull
the stuff I record off my DVR and be able to view it
on my laptop on flights, etc.”
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“I am very interested
in being able to purchase movies via cable and burn
them to DVD to watch later, again, in the car, on
the plane, etc. This would be a fabulous feature to
have
Creating a personal video library
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“What you are talking
about would revolutionize the industry.”
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“If gas goes to $3 or
more a gallon I won't drive to the video store and
would love to download videos to DVD…”
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“Would be very
interested in buying movies for download -
especially movies our children watch again and
again.”
Downloads - Price and selection are important
And, of course, they still love their DVR
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“How did we ever
manage without the DVR? It has revolutionized our
television-watching experience. Thank you!”
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“My whole family
enjoys the DVR! It is very user friendly, even my 10
year old son knows how to use it! It has truly made
watching TV beyond enjoyable. We watch TV on our
terms and now I can catch new shows and I am exposed
to a broader range of programming. DVR is a great
invention. I can't wait to see what’s next with the
technology!”
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“I can't imagine
living without a DVR. To me, it's the best invention
since color TV.”
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“The set top box is
great... even my spouse who never could figure how
to get things recorded to our VCR can program the
box with ease. Being able to record multiple
programs at the same time is also great.”
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