Cisco @ NAB 2008   |   April 14-17    |   Las Vegas Convention Center  Booth SU6120

The combined strengths of Cisco and Scientific Atlanta provide broadcasters and content creators with innovative network solutions to securely and reliably distribute high-quality video. We create best-in-class IP contribution networks and offer proven solutions that encode, secure, decode and reformat broadcaster’s content to make one stream to many screens a reality – all the way from the content playout to the end user device. Our extensive network and video expertise unite to make Cisco a valuable partner to support your video network.

At NAB 2008, Cisco will feature solutions that help broadcasters realize the full potential of IP Contribution networks and powerful next-generation distribution networks.

Cisco Demonstrations at NAB 2008 

• IP Contribution Networks demonstrating the true end-to-end capabilities that only Cisco network expertise and Scientific Atlanta video expertise can deliver for unparalleled flexibility, performance and reliability.
   

• Service Protection and Quality in IP Contribution Networks
  Flexible, powerful digital content processing solutions with the Digital Content Manager (DCM) IP forward error-correction capabilities ideal for use in IP contribution networks and the capability to deliver massive video processing horsepower for SD and HD programming.
   

• Satellite Content Distribution

  • Statistical multiplexing showcase for the migration to HD by combining MPEG-2 SD and AVC HD

  • Powerful transcoding solutions with the D9858 advanced Receiver Transcoder allow delivery of a single AVC HD feed to meet current and future AVC HD as well as MPEG-2 HD and SD video reception needs of cable, telecom and DTH providers.
     

• DVB-T
  Highly cost-effective and secure satellite distribution for DVB-T and DVB-H utilizing the ROSA management system for service management.
   

• Mobile broadcast television through a complete mobile broadcast solution with best-in-class headend, network monitoring and control solutions for the entire DVB-H system.
   

• Cisco Content Delivery System

  • Cross-platform video delivery enables unified services and user experiences across multiple subscriber devices.

  • Take advantage of additional advertising opportunities through dynamic targeted advertising with dynamic ad decisions and placement into TV, PC and mobile video streams based on a unified cross-platform campaign management

  • Bridge web video to the television using standard set-top boxes, and deliver a virtually unlimited library of content.
     

• Media Workflow Platform
  Complete IP NGN-based solution to transition from analog/tape-based solutions to digital/IP-based solutions. MWP is a file-based production environment that integrates the content production from Ingest to Playout with business systems, leveraging the flexibility and power of IP-NGN to help transition from analog to digital.

Cisco Speakers at NAB 2008 

	Paul Connolly – TOPIC: Scalability of IPTV Deployments – Features, Performance and Size Telecom2008 – The Business of IPTV April 15, 9:20 – 9:50am Location: Room N234/N236, Las Vegas Convention Center (LVCC
	Fernando Villarruel  – TOPIC: Video 1550: The New Old Reliable Telecom 2008 – Telecom Technology Papers - Part II April 16, 11:20 a.m. – 11:40 a.m. Location: Room N 238, Las Vegas Convention Center (LVCC)
	David Lively: – TOPIC: Corralling the Content Stampede: Delivering Unified IPTV, Broadband and Mobile Video Experiences Telecom 2008 – IPTV: It’s All About The Content April 16, 11:10 a.m. – 12:25 p.m.
	Rajesh Rajah – TOPIC: IPTV: Optimizing Channel Change Times Telecom 2008 - Technology Papers - Part II April 16, 8:00 a.m. - 5:00 p.m.
	Gene Cannella – TOPIC: Keeping the Content Flowing: How to Process Video Content for RF and IPTV Telecom 2008 – Technology Papers – Part II April 16, 2:05 p.m. – 2:25 p.m. Las Vegas Convention Center N238

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